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Are you wasting money on search engine marketing?

If you’ve ever spent hundreds or thousands of dollars on pay per click advertising, but haven’t gotten any leads, there just might be a good reason for that. Few marketing tactics are as attractive as pay per click advertising. The idea of putting a little ad on Google and driving thousands of visitors to your […]

Outlook not so good

Eight Reasons Why Your Marketing Doesn’t Work

Are you awash in marketing initiatives but feel like you’re not getting anywhere? The reason is simple. You may be spending a lot of money going nowhere, because you don’t know where you want to go. It happened again this week. A call from an enormously successful agent came in a little after 5:30 p.m. […]


SavvyCard Wants to Be Your Mobile Website. Should You Let It?

SavvyCard is a new mobile website ecosystem that promotes sharing and interaction. Is it ready for real estate? What is SavvyCard? To hear David Etheredge, co-founder and CEO of SavvyCard tell it, it’s a wholesale reimagining of the mobile experience for small businesses that want to engage customers wherever they happen to be. Which these […]


Need a Fitbit for Your Brokerage?

There’s an ocean of amazing data in your MLS’ RETS feed that can help you run your brokerage. Can Real Estate Ally unlock it for you? Let’s say you’re a small broker in a small town in Kansas, where the average sales price is $180,000 and you do just about 100 transactions a year. You’re […]


How to Create a Great Brand by Being YOU

Are you itching to create a brand that matters for your business, but can’t figure out how? Here’s a simple process to help you define what makes you different, and help you stand out in your market. Get ready to make choices that will make your business thrive. Unparalleled. Successful. Integrity. Progressive. Heartfelt. Expert. Trained. Professional. […]


Placester Kicks Out Options and Plugins

Placester says you can set up a new site in about five minutes using its new site creation user interface. That’s because it’s kicked about a million options off its platform. Is it too simple … or just simple enough? One of the perquisites of my job is that I often get an early preview of […]