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How Much Should You Invest in Your Brand?

May 31, 2015 by tracy weir 2 Comments

How Much Should You Invest in Your Brand?

Your personal brand is your most important asset. But is it a diamond in the rough?   If you’re working full time in real estate, and are making a living at it, you run a bona fide business. That’s because you are likely an independent contractor who must generate your own business — and pay for your own expenses, like taxes and healthcare. As such, your … [Read more...]

Placester Kicks Out Options and Plugins

September 13, 2014 by Tracy Weir 3 Comments

Placester Kicks Out Options and Plugins

Placester says you can set up a new site in about five minutes using its new site creation user interface. That's because it's kicked about a million options off its platform. Is it too simple ... or just simple enough? One of the perquisites of my job is that I often get an early preview of new technologies coming on the market. So it was that I received a call from Seth … [Read more...]

Placester Takes Over: What the New Hearst Deal Means to You

May 9, 2014 by Tracy Weir 1 Comment

Placester Takes Over: What the New Hearst Deal Means to You

Placester is going places, with a new deal with Hearst and $5.5 million in funding. What does it mean to real estate agents? When most agents think of Placester, websites and IDX feeds spring to mind. And though Matt Barba, Placester's CEO and co-founder is perfectly happy to serve up agent and broker websites, his vision is a lot bigger. That's why Barba says … [Read more...]

Placester Makes IDX Shiny, Flexible and Beautiful with New Platform

July 27, 2013 by Tracy Weir 11 Comments

What if you could make your IDX feed do EXACTLY what you wanted? Imagine the possibilities — you could show off listings near major attractions. Or allow people to search or sort based on what kind of refrigerator is in the house. You could put up as many pictures as you wanted. Or even allow your visitors to share and publish your listings to social channels. Placester … [Read more...]

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Popular Posts

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Our goal is to be the best impartial source for honest reviews of technology products built for real estate agents and brokers. We also offer the best marketing advice we can think of.

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Recent Posts

  • Paper? Digital? Is Technology Really the Issue?
  • Zillow Just Bought DotLoop: Does it Matter?
  • Just How Noisy Is it? HowLoud Aims to Map the Universe of Noise
  • How Much Should You Invest in Your Brand?
  • Dwell Homes Says it Lures Modern Buyers with Quality, not Quantity

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