Adoption is at the Heart of Success for Transaction Management Systems Nearly everyone uses some form of transaction management software. It’s table stakes these days in real estate. Most consumers, agents, and brokers alike expect paperwork and transactions to be handled digitally. But what does that really mean? For some, “digital” means using a service to handle … [Read more...]
Zillow Just Bought DotLoop: Does it Matter?
In 2013, over cocktails at a Real Estate Connect function, I asked Austin Allison, DotLoop’s founder and CEO, whether the company was a secure document management platform. “No,” Allison replied. “We’re about collaboration and ‘peoplework,’ not paperwork.” DotLoop, Allison continued, was a platform dedicated to managing people, discussions, tasks and documents that happen … [Read more...]
Just How Noisy Is it? HowLoud Aims to Map the Universe of Noise
When Brendan Farrell moved from one apartment to another in Los Angeles a couple of years ago, the Caltech applied mathematician was dismayed to find that his new home was a lot noisier than he expected due to a 24-hour car wash down the street. His apartment faced the front of the building, and it was much noisier than those that faced the back of the apartment complex. His … [Read more...]
UpNest Says When Agents Compete, You Win. But is it Good for Agents?
Should you win clients by discounting your commission? UpNest says yes — and 3,000 agents agree. Competing for listings is a fact of life for agents — and the competition can be fierce. To agents, the reasons why homeowners ultimately select an agent can seem capricious and even self-defeating (if they’ve selected a weak agent instead of you). Most agents are loath to cut … [Read more...]
How Much Should You Invest in Your Brand?
Your personal brand is your most important asset. But is it a diamond in the rough? If you’re working full time in real estate, and are making a living at it, you run a bona fide business. That’s because you are likely an independent contractor who must generate your own business — and pay for your own expenses, like taxes and healthcare. As such, your … [Read more...]
Dwell Homes Says it Lures Modern Buyers with Quality, not Quantity
DwellHomes.com curates modern homes for the well-heeled young professional — and a 30 percent referral fee. Is it worth it? Let’s say you want to showcase your new listing: A high-end, multi-million dollar modern home. Of course you’ll put it in your MLS and build a custom website for it. But what if you could get it “certified” by the editorial staff … [Read more...]