If you’ve ever looked at a blank “edit post” screen and thought: Holy cow, I have no idea what to write about, this post is for you.
No matter what your content strategy is, sometimes I find that thinking about the type of post will help me figure out what sort of content should be in it. [Editorial note here: You need a content strategy. Learn how here.]
Though we’ve covered post archetypes elsewhere on Eight11, here are three additional content ideas that can easily cure the blank-screen blues:
- Hero: This is a post where you pull together examples of people or other blogs that illustrate a point you’re trying to make. Let’s say that mortgage rates are going up slightly. Your take on this type of post could be to showcase 3-5 sites that provide insight into how to get the best rates, even if your credit isn’t perfect. Remember to name names, provide links, but more than anything, give your audience your perspective on the issue. Make sure this post is something you’d want to read and share, not sure a roundup of links.
- Quick Ideas/Actions: You already know this type of post. It’s where you offer up an odd-numbered collection of quick tips and ideas that people can take action on — immediately. Tap your expertise to create the tip list. Imagine this a sample post: “21 things you can do to increase the value of your home, for less than $500.” Think that will get a few eyeballs? Absolutely. What’s important here is to make the tips specific and actionable, so that there’s a real outcome for readers. Forget general advice. Go deep.
- Round-up: Is there a big issue in your community? This is the perfect time to do a round-up post that addresses the issue. Here’s how to do it. Come up with a question that your readers (read that as your clients) want to know the answer to. Then ask influential people in your sphere to answer it. Try to choose people who have differing, and expert, views on the subject. Email them the question. Then edit the answers for space, clarity and grammar and assemble them with pictures of the people and links to their site. Struggling with what issues to talk about? How about these as thought starters: Development, property taxes, investments, politics, zoning or even the latest restaurants.
These posts are highly shareable — but they won’t be shared on their own. You need to do the work to promote them. Remember, content is the queen, but promotion is the king.