If you’ve ever spent hundreds or thousands of dollars on pay per click advertising, but haven’t gotten any leads, there just might be a good reason for that. Few marketing tactics are as attractive as pay per click advertising. The idea of putting a little ad on Google and driving thousands of visitors to your site is glorious. Think of the volume of leads you’ll create for … [Read more...]
How To Create Effective Facebook Ads to Drive Traffic and Likes
Creating effective ads on Facebook is a matter of effective images and tight copy. Here's how to create two ads you're likely to use in real estate: Page Likes and Clicks to Website. I’ll start by walking you through the Facebook ad creation process. We’ll then change gears and look carefully at the ad management area where you can see how your ad(s) are performing. Since … [Read more...]
Facebook advertising: Why, How and then What?
Ah, Facebook. That place we all go to engage (or avoid) our high school chums, grow virtual vegetables, crush candy, wish each other happy birthday… it’s like a gigantic party of one billion people rocking along 24 hours a day. But it’s not all fun and games. Facebook is serious business, especially for those that want to take advantage of the vast amounts of potential … [Read more...]
T3 Experts Offers Serious Tech Training for Real Estate Agents
Stefan Swanepoel, Jack Miller and Michael McClure have joined forces to build T3 Experts, an in-depth tech training company. Their content and courseware is deep but accessible, thoughtful and thought-provoking. Is it right for you? If you could hire three of the industry’s top technology and business experts as your online coaches for $37 a month, would you? That’s the … [Read more...]
Get More Listings with Rebogateway’s Big Data
Here’s a sad fact: One out of two marriages will end in divorce. And that means a lot of houses will be going on the market. Want a piece of that business? Meet Rebogateway. Wish you could know which houses are likely to sell in your farm? Rebogateway can tell you. It associates events that typically cause a property to sell with the properties themselves. It’s super … [Read more...]
Contactually vs. Nimble: What’s right for you?
You know what? I like both Contactually and Nimble for different reasons — because they do different things particularly well. Contactually is light, elegant and simply handles many of the things I find tedious without my having to think about it. I love the fact that it consolidates my contacts so I have a single, accurate record for each person. Even though I hate to be … [Read more...]