Stefan Swanepoel, Jack Miller and Michael McClure have joined forces to build T3 Experts, an in-depth tech training company. Their content and courseware is deep but accessible, thoughtful and thought-provoking. Is it right for you?
If you could hire three of the industry’s top technology and business experts as your online coaches for $37 a month, would you?
That’s the fundamental sales proposition of T3 Experts, a new technology and training offering from noted speaker and author Stefan Swanepoel, and his partners, Jack Miller and Michael McClure.
Miller, who is the company’s chief executive officer, and McClure, who is the chief operating officer, will do the heavy lifting of content production for T3 Experts, while Swanepoel will add content from his well-regarded T3 Summit series and publications, including the annual Swanepoel Trends Report and Technology Guide. Swanepoel serves as the chairman of the new enterprise.
T3 Experts • online tech training • $37/month introductory rate • t3experts.com
“What I wanted to do was to make the strategy that so many find useful in my Trends and Technology reports accessible, practical and valuable to the working agent,” Swanepoel explains. “Michael and Jack are instrumental in helping me do that, because they’re first-rate technologists and educators, and we think similarly about what agents need to succeed.”
Both Miller and McClure say that the opportunity to base T3 Experts on Swanepoel’s body of work was too good to pass up — and that it’s the combination of their various skill sets that sets the company apart from other trainers and consultants.
“We’ve lived and breathed real estate at a very practical level,” Miller says. “We’ve built our own businesses as agents. We’ve served in leadership in franchises and independent brokers. We’ve trained literally thousands of agents. We’re close to the ground and understand at a personal level what works, and what doesn’t.”
T3 Experts offers a variety of content that is impressive because is it obviously so carefully researched. Whether you want to tune into an in-depth webinar about CRMs, or listen to a short podcast about how to become a digital agent, T3 Experts offerings are long on practical tactics so that you can get things done, and short on theory.
That’s by design. Miller and McClure say that most agents just want to know what to do.
“It’s not that people don’t care about theory or strategy,” Miller explains. “But when you have so many choices and so little time, getting specific direction on what you should do from people who understand your business is incredibly helpful.”
That’s why the site’s content is tailored to meet the needs of specific types of agents. Miller’s theory, drawn from years of working one-on-one with hundreds of real estate agents, is that there are four types of agents with discrete needs.
- Networkers get virtually all of their business through referrals, and need tools and technologies that support they way they do business.
- Prospectors are trained in the art of generating business, and thus need a different set of tools that help them find and convert clients.
- Converters are a new type of agent that rely on online lead generation from major portals and other services to attract clients.
- Marketers are dedicated to building their business by developing a strong brand, and seek specific types of clients.
To meet the needs of these agent archetypes, Miller and McClure have developed specific execution plans that are updated monthly. Part checklist, part business plan, part how-to, the plans are designed to tell agents exactly how to achieve a specific objective.
For example, Miller says that lots of agents have asked him how to solicit client reviews. A T3 Experts execution plan can answer those questions with specific advice and checklists that tell you which services to get reviews on, and how to ask clients for reviews.
If there is a difference in the content that is currently on the site from other training materials I’ve seen, it’s that it’s incredibly detailed and thoughtful. Miller and McClure have clearly invested hundreds — if not thousands — of hours of work in developing courseware that is accessible to non-technical agents, but deep enough so that even more advanced agents will profit by watching or reading the content.
The content is obviously based on the partners’ wealth of knowledge about how real estate agents really work. For example, when McClure and Miller explore customer relationship management systems for agents, the examples are specific to situations and business processes that an agent would actually face. That makes their evaluations of products like Nimble or Contactually, for example, that much more relevant.
T3 Experts also plans to publish buyers guides to technology on a regular basis, as well as other special reports that will be valuable to agents. As a special bonus, the membership includes copies of the Swanepoel Technology Report (co-authored with McClure) and videos culled from the annual T3 Summit.
Though Swanepoel is the chairman of the enterprise, he will also be a regular contributor to T3 Experts. He will interview industry players about technology and strategy in a podcast series called T3x3. Each podcast is designed to deliver key takeaways that will be immediately useful to agents.
McClure says that what’s on the site at launch is just a taste of what’s to come. The company plans to roll out substantial amounts of new content on a monthly basis.
“We’ve got our content planned well into 2015,” McClure explains. “Our goal is to deliver serious content that goes deeper than other companies can — or do.”
Yet McClure and Miller are most excited about the interaction and collaboration they’re promoting on the site, via dynamic question and answer sessions and a collaboration area they’re building now for paying members.
“We want agents to ask questions and get answers,” Miller says. “Collaboration is going to be a key part of T3 Experts” because the site is intended to grow into a community of real estate agents.
So is T3 Experts worth the $37 a month introductory rate?
As McClure himself says, T3 Experts isn’t for everyone. The content is dense and informative, and requires an investment of time to make the most of it. You don’t skim the surface with T3 Experts. You go deep.
Yet if you’re looking for industry-specific, carefully researched advice and opinion, with a side of actionable ideas to help you meet your objectives in 2014, T3 Experts could be a great fit.
“One of the things agents often tell me is that a single phone call with us can save them thousands of dollars in wasted time and effort,” Miller explains. But since there are only so many hours in the day, T3 Experts enables Miller and McClure to share their knowledge with thousands of agents at once who need solid advice but don’t have the time or resources to retain a consultant.
The upshot? At $37, T3 Experts is a worthy investment for agents who want to shorten their learning curve on technology and business strategy. Since you can join or leave at any time and there is a 30-day money-back guarantee on your first month of membership, there’s little risk in taking T3 Experts for a test drive.
What’s more, McClure and Miller have published a number of items that would normally be for members only on the web site so that prospective members can sample the content.
If the content that’s on the site now is indicative of the content to come, I see no reason not to build your business with the help of T3 Experts.