Rebogateway Boundary Search

Get More Listings with Rebogateway’s Big Data

Here’s a sad fact: One out of two marriages will end in divorce. And that means a lot of houses will be going on the market. Want a piece of that business? Meet Rebogateway.

Wish you could know which houses are likely to sell in your farm? Rebogateway can tell you. It associates events that typically cause a property to sell with the properties themselves.

It’s super cool — even if it is a little disquieting to pursue a listing based on someone else’s heartache.

Whether it’s a divorce (22 percent chance the house will sell in a year) or a notice of default, ReboGateway associates each public record for such negative events with the assessor’s records for real property.

The result is a profile of a neighborhood that instantly identifies which houses are likely to go on the market in the near future.

Rebogateway gathers publicly available information about divorces, FSBOs, notices of default, probate and tax defaults, as well as data on listings themselves including just listed (MLS and non-MLS listings), just sold, expireds.

When paired with real property records, it’s obvious that this data becomes a powerful prospecting tool. Rebogateway is designed from the ground up to help agents uncover and capitalize on opportunity.

Rebogateway Selecting Lead Type

Rebogateway Selecting Lead Type

You can choose from multiple lead types (based on life events) to segment and research your farm.

Rebogateway Boundary Search

Rebogateway Boundary Search

You can draw a shape to define a search area, or use a county, zip code or radius to target your results.

Rebogateway Comparables

Rebogateway Comparables

You can pull up comparable sales for any result in your search, right within the homeowner’s record.

Rebogateway_farming

Rebogateway_farming

Rebogateway History

Rebogateway History

You can also see the financing and lien history of the property.

Rebogateway Marketing

Rebogateway Marketing

Within the next three months, Rebogateway will introduce an automatic and fully integrated connection to several printers. So you can send printed materials to everyone in the farms you’ve defined in Rebogateway.

Rebogateway Neighbors

Rebogateway Neighbors

You can also easily see the neighbors of the property.

Rebogateway_notes

Rebogateway_notes

Rebogateway Radius

Rebogateway Radius

It’s easy to define a radius so you can search for prospects in a specfiic area.

Rebogateway Coverage

Rebogateway Coverage

Rebogateway will be rolling out to 30 major metropolitan marketing in the next quarter.

Rebogateway Sales Scripts

Rebogateway Sales Scripts

Rebogateway also includes scripts from Tom Ferry, so you’ll know what to say when you call prospects in your farms.

You can set up your search by zip code, radius or even by drawing a polygon on a map. Once you save the search, you can drill down into individual records, which contain as much information about the homeowner as Rebogateway can find.

Each homeowner/property profile will show you comps, neighbors, market conditions, area defaults and even the history of the property’s loans. Rebogateway enables you to size up a prospective listing in a matter of seconds.

It’s easy to see how targeting your marketing to properties that are actually likely to sell is a smart use of your time and money. Instead of “spraying and praying,” where you send out thousands of postcards to everyone, you simply call on the people who statistically are most likely to sell.

That’s a time saver, and a more productive way to prospect.

That’s the point of Rebogateway, according to Brian Fox, Benutech’s vice president of sales.

“The whole idea of Rebogateway is to make agents more productive by getting more listings,” Fox explains. “And while it’s true we’re using negative live events [like divorce] to predict which houses are likely to sell, the truth is that these properties are going to sell and the homeowners are likely to hire a Realtor. So why not get there first?”

Fox says that Rebogateway is the only product of its type to fully integrate property records with what’s happening in the homeowner’s life.

“We enable every agent to leverage big data in a way they haven’t been able to do before,” Fox continues. “Now it’s easy for an agent to really track their farms and know precisely what’s happening.”

Rebogateway enables agents to follow as many as 8,000 properties at once. Agents can set their preferences to receive alerts when a property in their farm is affected by a life event.

“That means that an agent can get to the door first,” Fox says. “That’s just an enormous advantage when you’re competing for listings.”

About the Author : Tracy is the founder of Eight11. She provides top producing real estate agents, teams and brokers, as well as technology companies, big brands and franchises, with strategic marketing counsel. Formerly, she was the CMO for Inman News, and the vice president of marketing of California Closets. She is passionate about new ideas, helping people succeed, and her lovely spotted dog, Baci and a tasty glass of Cote Rotie. She would love to hear from you on Twitter: @tracyweirView all posts by Tracy Weir