According to the National Association of Realtors, the average REALTOR® makes about $45,000 a year and spends about $4,500 a year on marketing and technology to improve their business.
It’s a lot of money — and it’s especially vexing when those hard-earned dollars don’t produce a measurable return.
That’s why we built Eight11. Our goal is to be the best impartial source for honest reviews of technology products built for real estate agents and brokers. We also offer the best marketing advice we can think of, and serve it all up for free.
We don’t accept advertising, and there are no membership fees. We don’t accept paid articles. Nor do we accept payment in return for covering anyone on Eight11.
Everything we produce is free, even our new membership program. You won’t find our articles hidden behind a password or pay wall.
Why do we do this?
We do it because we owe our livelihoods to the real estate community. That’s because Eight11 is a sister company to August Partners, a full-service strategic marketing firm that provides counsel to real estate technology companies, start-ups, associations and MLSs. We also work with top agents and brokers.
Does that mean that the companies that are covered on Eight11 are all August Partners’ clients?
No. But it does mean that if we cover an August Partners client, we’ll clearly identify it in the story, so you’re fully informed.
How does Eight11 make money?
Eight11 makes money by conducting research about the needs and wants of the real estate community for technology companies. You can learn more about what we do for corporate clients here.
If you choose to subscribe to the Eight11 newsletter, or become an Eight11 member, we may ask you to complete a survey now and again, or participate in a beta group for a new product. You can opt-in or out of these surveys at any time — you’re doing us a favor if you choose to participate. We’ll never, ever, ever spam you.
In the future Eight11 may offer some paid products of its own. But until then, everything we do with respect to editorial coverage and our forthcoming memberships and forums is free.